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Chloé – Chloé Eau de Parfum

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Chloé - Chloé Eau de Parfum
Chloé – Chloé Eau de Parfum

Chloé Eau de Parfum for a modern and sassy woman

The beautiful romantic fashion house Chloé started in perfumery in 1975 with the release of a first fragrance simply named Chloé. Subsequently, Karl Lagerfeld and his creative teams proposed two other fragrances, one named Narcisse in 1992 and the other named Innocence. However, it was really when the trio of signature perfumes came out in 2008 that the house of Chloé enjoyed the success it deserves.

The trio of fragrances developed by Hannah MacGibbon, soberly called Chloé, is simply presented as “a walk in the rose garden”. Chloé l’Eau de Perfume, Chloé l’Eau de Toilette and Chloé l’Eau de Parfum Intense are thus offered to the public as three new versions of a rose, like a scented dress that can be changed according to one’s mood. or of his desires.

In a relatively logical way, the Chloé perfume house chooses to highlight its three perfumes at the simultaneous release by three muses both very different but with common natural beauty. Chloë Sevigny, Clémence Poésy and Anja Rubik are thus the three female faces of Chloé. Each represents the Chloé perfume with a natural charm and without artifice in chic and aesthetic black and white visuals and advertisements.

Subsequently, Chloé Eau de Perfume, which has become the house’s cult fragrance , will be embodied by Dree Hemingway or, more recently, Haley Bennett. The women of Chloé Eau de Parfum are always beautiful blondes but above all true charismatic and distinguished beauties. The president of Chloe affirms for example that the choice of Haley Bennett imposed itself by the determination of the young woman: “Haley Bennett was an obvious choice for the campaign. Her natural femininity combines grace and determination. She knows what she wants and she knows where she is going. She joins the club of Chloé girls, young women who are both carefree and confident, who dare to be themselves ”.

The young woman of Chloé Eau de Parfum is beautiful, but above all and above all she is free.

Chloé Eau de parfum or the violet rose elixir that drapes us with happiness …

Chloé Eau de Parfum is inspired by the traditional codes of the most famous pieces of the Chloé fashion house to dress its fragrance with a chic glass of timeless beauty, just like the pretty rose of the composition of Michel Almairac and Amandine Marie, which is both classic with its flowery column but modern with its green and honeyed accords.Chloé Eau de Parfum opens with notes of delicate freesia and peony mixed with a completely original note of fruity and fresh lychee. At the heart, the rose will be developed around its most delicate and velvety facets thanks to lily of the valley and magnolia. Finally, cedar, musk and amber will form the sensual trail of Chloé Eau de Parfum while dressing in the delicate roundness of feminine powdery notes.

“Both fresh and romantic, full of confidence and original, this rich and complex Eau De Parfum embodies the many facets of the Chloé spirit. »Chloé for Chloé Eau de Parfum.

Chloé Eau de Parfum a hand-sewn perfume:

 
Chloé - Chloé Eau de Parfum
Chloé – Chloé Eau de Parfum

It is made of oppositions, between strength and romanticism, nostalgia and modernity. Inspired by those delicate glass and metal beauty objects that elegant women wore on their dressing tables in the 1930s, the bottle of Chloé eau de parfumis just like its juice, elegant and timeless. In collaboration with Coty and Hannah MacGibbon, artistic director of the brand, Patrick Veillet searched the archives of the house to find his inspiration. We find in the bottle the fall of a pleated blouse, the poetry of a silk ribbon placed like a rose petal on the collar of a blouse, the rigor of the lines and the richness of the precious metal. Everything that makes femininity, the purity of the lines of Chloé ready-to-wear. In short, a new classic, a true luxury item, and manufactured according to tradition by the best French craftsmen, as a bridge between the traditions of yesterday and the modernity of the brand.

The Chloé Signature bottle

Chloé - Chloé Eau de Parfum - Pub
Chloé – Chloé Eau de Parfum – Pub

First, the bottle, rectangular and timeless, streaked with vertical lines that reflects light from all sides. SGD, based in Picardy in the valley of glassmakers, has been making bottles since 1665. For Chloé, it has used white sand, almost as clear as crystal, always chosen by kings and craftsmen. Like apprentice alchemists, the workers pour the sand into a huge oven. Heated to 1500 degrees, it melts and turns into magma. Cut by heavy cast iron scissors, this liquid gold forms blown drops in a mold engraved with vertical lines. The bottle is modeled. Patiently, you then have to wait an hour and a half for the material to cool down. Time, like the hand of man, are essential values.

Chloé - Chloé Eau de Parfum - Photo
Chloé – Chloé Eau de Parfum – Photo

La frette argentée ensuite, galvanisée en argent véritable par la société Auriplast (groupe Qualipac), au coeur de l’Auvergne. Le procédé est complexe, c’est le même que celui utilisé par les plus vénérables maisons d’argenterie depuis toujours : les pièces sont ainsi trempées dans des bains traversés de courants électriques, qui fixent les particules de cuivre, de nickel puis d’argent sur le métal. C’est après près de trois heures de bains successifs, et un rinçage final à l’eau purifiée, qu’une couche de métal précieux recouvre entièrement la frette. Un luxe absolu, qui apporte un éclat particulier au flacon, et le transforme en véritable trésor. Il se transmet, il se patine avec le temps, à l’usage, comme un bijou précieux.

Le ruban enfin. Teinté en Italie dans une couleur de poudre exclusive, qui fait écho à la nuance de champagne rosé du jus, il a été conçu spécialement pour l’eau de parfum Chloé à Saint-Etienne, et apporte une ultime touche couture à l’ensemble. Située dans le berceau de la passementerie française, la société a confié la fabrication des tresses à un façonnier expert depuis plus de 130 ans, et fournit les plus prestigieuses maisons de haute couture.

Chloé - Chloé Eau de Parfum - Pub
Chloé – Chloé Eau de Parfum – Pub

Tressé sur des machines équipées de 73 fuseaux, dont le simple réglage peut prendre plusieurs jours, le ruban est ensuite découpé à la chauffe puis repassé, pour garantir souplesse et stabilité à la tresse. Surtout, il est entièrement noué puis posé à la main sur le col du flacon, ce qui fait de chaque bouteille de parfum une pièce unique. L’oeil des employés est posé sur chacune des étapes de ce processus, dans un souci du détail presque obsessionnel.
Et c’est tout l’univers de Chloé, sa poésie et sa féminité, qui s’inscrit ici.

Découvrez aussi l’édition limitée printemps 2011 Eau de Parfum Chloé ou une version plus légère avec l’Eau de Toilette Chloé et une version plus intense avec l’Eau de Parfum Chloé Intense.

Parfums FemmeFamille olfactive : Floral – Rose Violette

Note de tête : Poivre Rose, Notes Florales.

Note de cœur : Rose, Notes Poudrées, Miel.

Note de fond : Fève Tonka, Santal, Muscs, Ambre.

Retrouvez le au meilleur prix chez notre partenaire parfums : Chloé Eau de Parfum – Fragrenza Perfumes ainsi que tous les produits de la brand Chloé.

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